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Enterprises build online product community to expect users to contribute: opinion sharing (content contribution) and product consumption (product contribution). Previous literature rarely focused on both. The purpose of this paper is to explain user contribution mechanism by identifying content contribution and product contribution.

This research chose Xiaomi-hosted online product community (bbs.xiaomi.cn) and Huawei-hosted online product community (club.huawei.com) where users can freely share ideas and buy products at the same time. Data were crawled from 109,665 community users to construct dependent variable measurement, and 611 questionnaires were used to verify research hypotheses.

The results indicate that both cognitive needs and personal integration needs have a significant positive impact on browse behavior; social integration needs and hedonic needs have a significant positive impact on content contribution behavior. Browse behavior not only directly affects but also indirectly influences product contribution through content contribution behavior.

Findings of this research provide community managers with useful insights into the relationship between content contribution and product contribution.

This study explains the formation mechanism of user product contribution and reveals the relationship between user content contribution and product contribution in online product community. This paper provides a different way of theorizing user contributions by incorporating uses and gratifications theory into the “Motivation-Behavior-Result” framework.

With the proliferation of ideas submitted by users in firm-built online user innovation communities, community managers are faced with the problem of user idea overload. The purpose of this paper is to explore the influencing factors on the idea adoption to identify high quality ideas, and then propose a method to quickly filter high value ideas.

The authors collected more than 110,000 data submitted by Xiaomi community users and analyzed the factors affecting idea adoption using a multinomial logistic regression model. In addition, the authors also used BP neural network to predict the idea adoption process.

The empirical results show that idea semantics, number of likes, number of comments, number of related posts, the existence of pictures and self-presentation have positive impact on idea adoption, while idea length and idea timeliness had negative impact on idea adoption. In addition, this paper calculates the idea evaluation value through the idea adoption process predicted by neural network and the mean value of idea term frequency inverse document frequency (TF-IDF).

This empirical study expands the theoretical perspective of idea adoption research by using dual-process theory and enriches the research methods in the field of idea adoption research through the multinomial logistic regression method. Based on our findings, firms can quickly identify valuable ideas and effectively alleviate the information overload problem of online user innovation communities.

Based on the perspectives of social capital, image motivation and motivation affordances, this paper explores the direct and moderation effects of different kinds of motivations (i.e. relationship-based motivation, community-based motivation and individual-based motivation) on users' continuous knowledge contributions in social question and answer (Q&A) communities.

The authors collect the panel data of 10,193 users from a popular social Q&A community in China. Then, a negative binomial regression model is adopted to analyze the collected data.

The paper demonstrates that social learning, peer recognition and knowledge seeking positively affect users' continuous contribution behaviors. However, the results also show that social exposure has the opposite effect. In addition, self-presentation is found to moderate the influence of social factors on users' continuous use behaviors, while the moderation effect of motivation affordances has no significance.

First, this study develops a comprehensive motivation framework that helps gain deeper insights into the underlying mechanism of knowledge contribution in social Q&A communities. Second, this study conducts panel data analysis to capture the impacts of motivations over time, rather than intentions at a fixed time point. Third, the findings can help operators of social Q&A communities to optimize community norms and incentive mechanisms.

The reviews submitted by users are the foundation of user-generated content (UGC) platforms. However, the rapid growth of users brings the problems of information overload and spotty content, which makes it necessary for UGC platforms to screen out reviews that are really helpful to users. The authors put forward in this paper the factors influencing review helpfulness voting from the perspective of review characteristics and reviewer characteristics.

This study uses 8,953 reviews from 20 movies listed on Douban.com with variables focusing on review characteristics and reviewer characteristics that affect review helpfulness. To verify the six hypotheses proposed in the study, Stata 14 was used to perform tobit regression.

Findings show that review helpfulness is significantly influenced by the length, valence, timeliness and deviation rating of the reviews. The results also underlie that a review submitted by a reviewer who has more followers and experience is more affected by review characteristics.

Previous literature has discussed the factors that affect the helpfulness of reviews; however, the authors have established a new model that explores more comprehensive review characteristics and the moderating effect reviewer characteristics have on helpfulness. In this empirical research, the authors selected a UGC community in China as the research object. The UGC community may encourage users to write more helpful reviews by highlighting the characteristics of users. Users in return can use this to establish his/her image in the community. Future research can explore more variables related to users.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2020-0186.

Platform certification constitutes an effective mechanism for managing the lemon problem concerning food e-commerce. This work aims to evaluate the market effect of platform certification and analyzes its correction mechanism for lemon problem combined with reputation mechanism.

Utilizing the Gold Seller certification of Taobao.com to serve as an illustration, the authors conducted an empirical study based on the sales data of hairy crabs among 2,239 sample sites over six points in time from October to December 2019, systematically examining the market effect of food e-commerce platform certification along with the interaction between food e-commerce platform certification and reputation mechanisms, followed by a heterogeneity test by product price.

This study finds that sellers with platform certification can significantly increase their sales. The market effect of platform certification is more easily observed in the low-price product market. In addition, platform certification and reputation mechanisms have complementary effects. In a low-price product market, the complementary effect of platform certification and product reputation diminishes, while the complementary effect of platform certification and seller reputation disappears.

This study explores the market effect of food e-commerce platform certification, reveals the market effect of certification mechanism when multiple signaling mechanisms exist simultaneously and conducts an empirical test based on real market data. It provides a better comprehension of how platform certifications work in food e-commerce.

The purpose of this paper is to predict the effect of bra pad specifications on breast deformation during jumping using a finite element (FE) method. Breast deformation is a key concern for women during exercise and can be effectively controlled with sports bras. In most studies, the deformation of breasts when wearing a sports bra is measured using motion capture devices to judge their effectiveness. However, the operation of such devices is highly complex and time-consuming. Computer-aided technology is an efficient way to simulate these experiments.

In this study, the breast model was obtained using three-dimensional (3D) scanning. Assembling models were obtained for FE analysis using reverse engineering and computer-aided design (CAD) software. The breast deformation results were obtained by completing pre-processing, solving and post-processing in the FE simulation software. To extend the application of these models, pads of different sizes and thicknesses within the bra were constructed to simulate the effect of pads on breast deformation.

The calculated root mean square errors were <1%, which indicated good agreement between the FE and experimental data in all the models. Nipple deformation was always the largest in most models. The smallest deformation occurred at the superior position of breasts in all models. In addition, larger pads were not effective in reducing breast deformation; however, thicker pads were.

The method developed in this study provides an effective way to predict breast deformation in multiple positions and is convenient for designing compression bras.

The purpose of this study is to examine the impact of controlling shareholders’ share pledging on goodwill impairment.

This study empirically investigates the effect of controlling shareholders’ share pledging on both the decision and amount of goodwill impairment for Chinese listed firms from 2007 to 2017.

This study finds that the proportion of controlling shareholders’ share pledging is negatively related to both impairment decisions and amounts; these negative relationships are intensified when firms face high stock price crash risks. In addition, the empirical results show that firms with larger share pledging are less likely to recognize goodwill impairment or are likely to record relatively smaller impairment amounts when they are followed by fewer financial analysts.

Most of the relevant literature has focused on managers’ behaviors toward goodwill impairments, while less attention has been given to goodwill impairments from the perspective of controlling shareholders. In fact, controlling shareholders may have strong incentives to protect their control rights when they exercise disproportionate control rights, especially in China. Given the high ownership concentration, prior studies may not have adequately explained the agency problem of controlling shareholders in goodwill impairment. This study uses share pledging as a case to fill this gap. Specifically, it investigates whether both goodwill impairment decisions and amounts are affected by controlling shareholders’ share pledging.

In crises such as the coronavirus disease 2019 (COVID-19) pandemic, governments need to act in time to lead citizens toward rational reactions and disclose information effectively to the public. This paper aims to understand the content published by the government and identify how citizen engagement relates to content type and emotional valence.

The grounded theory approach was adopted and nine types of content posted by the government were observed. The data were obtained from “People's Daily”, an official Sina Weibo account representing the voice of the Chinese government, from January 3 to June 22 in 2020.

The analysis shows that information related to emotional support and social mobilization were the most reposted, while those mentioning immoral and illegal incidents were the most liked and commented. Also, it was found that positive posts tend to attract more likes, yet with fewer reposts than neutral posts.

The authors adopted thematic analysis and focused on the impact of post content and valence on user participation behavior. This study expands the existing literature. The government can improve crises management capability by learning about citizen engagement behaviors on social media.

This research explores the appropriateness of using a digital learning system based on a multiplayer online animated game in firefighting education and training. Use of the game improved learning was effective. It can increase learners' understanding of the taught content and their willingness to learn.

The research applies digital learning based on a multiplayer online animated game coupled with 3D and virtual reality (VR) technology. To verify the effectiveness of this approach, participants were divided into two groups, an experimental group (using the game) and a control group (not using the game). T-tests were used to compare the learning of the two groups.

Firefighting knowledge was significantly better among the experimental group than the control group. Learning was explored in three different domains: basic firefighting knowledge, fire extinguisher operation and fire source identification; the latter two showed statistically significant differences. After learners acquired knowledge from multimedia, the addition of a VR exercise effectively helped them to remember what they learned and increased their understanding of the taught content.

The approach proposed in this study applies digital learning via a multiplayer online animated game to explore the appropriateness of such games in firefighting education and training. Use of the game improved learning and was effective. It can not only increase learners' understanding of the taught content, but also their willingness to learn.

This study aims to examine the role of women’s career expectations (CEs) in changes in their career advancement (CA) and to determine whether these changes were because of socio-demographic factors.

Multiple linear regression was used to measure the relationship between women’s CEs and CA, as well as the influences that socio-demographic factors (e.g. education) have on that relationship.

Results indicated that CEs had two dimensions (i.e. career rewards and career development) and that career reward expectations had a significantly higher effect on CA than career development expectations. Furthermore, women were very likely to set higher CEs and stronger desires for CA as they became older. Results also showed that education, working years and position level were significantly related to women’s CA.

This study provides new insight into which aspects of women’s CA can be boosted by CEs and how these aspects may be affected by socio-demographic factors. This study can help hotels design better career management strategies to achieve the desired results. The study also provides guidance for women’s career management activities.

This study considers women’s CEs in hotels. The results revealed two dimensions (i.e. career rewards and career development) of CEs and uncovered the influences of socio-demographic factors on women’s CA, for example, age, education, working years and position level.

基于对酒店业两个变量（即职业期望和职业晋升）的理解, 本研究旨在考察职业期望在妇女职业晋升变化中的作用, 并确定这些变化是否由社会人口特征因素引起。

采用问卷调查的方式收集数据。采用多元线性回归来衡量女性职业期望和职业晋升之间的关系, 以及社会人口特征因素（如教育）对这种关系的影响。

结果表明, 职业期望有两个维度（即职业奖励和职业发展）, 职业奖励期望对职业晋升的影响明显高于职业发展期望。此外, 随着年龄的增长, 女性倾向于有更高的职业期望和更强烈的职业晋升愿望。结果还显示, 受教育程度、工作年限、职位级别与女性的职业晋升显著相关。

这项研究为女性职业期望在哪些方面可以促进职业发展以及社会人口特征因素如何影响这些方面受到的提供了新的见解。这项研究可以帮助酒店设计更好的职业管理策略, 以达到预期效果。本研究也为女性的职业管理活动提供了指导。

本研究将职业期望引入酒店业中女性员工职业发展研究。结果显示职业期望的两个维度（即职业奖励和职业发展）, 并揭示了社会人口学因素如年龄、学历、工作年限和职位级别等对女性职业晋升发展的影响, 。

basado en la comprensión de dos variables (es decir, expectativas profesionales y avance profesional) en la industria hotelera, este estudio tuvo como objetivo examinar el papel de las expectativas profesionales en los cambios en el avance profesional de las mujeres y determinar si estos cambios se debieron a factores sociodemográficos.

Se Utilizó Un Cuestionario Para Recopilar Datos. Se Utilizó La Regresión Lineal Múltiple Para Medir La Relación Entre Las Expectativas Profesionales De Las Mujeres Y El Avance Profesional, Así Como Las Influencias Que Los Factores Sociodemográficos (Por Ejemplo, La Educación) Tienen En Esa Relación.

Los Resultados Indicaron Que Las Expectativas De Carrera Tenían Dos Dimensiones (Es Decir, Recompensas De Carrera Y Desarrollo De Carrera) Y Que Las Expectativas De Recompensa De Carrera Tenían Un Efecto Significativamente Mayor En El Avance De La Carrera Que Las Expectativas De Desarrollo De Carrera. Además, Las Mujeres Tenían Más Probabilidades De Tener Expectativas Profesionales Más Altas Y Deseos Más Fuertes Para Avanzar En Su Carrera A Medida Que Envejecían. Los Resultados También Mostraron Que La Educación, Los Años De Trabajo Y El Nivel De Posición Estaban Significativamente Relacionados Con El Avance Profesional De Las Mujeres.

Este Estudio Proporciona Una Nueva Perspectiva Sobre Qué Aspectos Del Avance Profesional De Las Mujeres Pueden Ser Impulsados Por Las Expectativas Profesionales Y Cómo Estos Aspectos Pueden Verse Afectados Por Factores Sociodemográficos. Este Estudio Puede Ayudar A Los Hoteles A Diseñar Mejores Estrategias De Gestión Profesional Para Lograr Los Resultados Deseados. El Estudio También Proporciona Orientación Para Las Actividades De Gestión Profesional De Las Mujeres.

este estudio considera las expectativas profesionales de las mujeres en la industria hotelera. Los resultados revelaron dos dimensiones (es decir, recompensas profesionales y desarrollo profesional) de las expectativas profesionales y descubrieron las influencias de los factores sociodemográficos en el avance profesional de las mujeres, por ejemplo, edad, educación, años de trabajo y nivel de posición.